The Aerodynamics of Pringles…and other Computer Modeling

& Simulation Behind Everyday Products

After a quick introduction to P&G and our products, we will explore the fact that ‘soft goods’ are ‘hard’ to understand scientifically. We show how modeling & simulation can greatly accelerate the pace of innovation…not just for airplanes and cars but for consumer package goods. Case studies from Pringles ‘in flight’ to more attractive packaging that is stronger, lighter, and easier to open will be explored. P&G is using advanced computing and simulation to better understand how everyday products function and how the processes that make them affect their performance.